Job Description:
- Develop and execute effective digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Analyze key performance metrics to evaluate the success of advertising campaigns and optimize for improved results.
- Conduct thorough keyword research and audience analysis to inform campaign targeting strategies.
- Create compelling ad copy and visual assets that align with brand messaging and resonate with the target audience.
- Utilize A/B testing methodologies to refine ad creatives, copy, and targeting parameters for optimal performance.
- Stay updated on industry trends and emerging advertising platforms to identify new opportunities for growth.
- Collaborate with cross-functional teams, including content creators and graphic designers, to ensure cohesive and impactful advertising materials.
- Generate regular performance reports and provide insights to stakeholders, recommending adjustments to enhance campaign effectiveness.
- Manage advertising budgets effectively, allocating resources to maximize return on investment (ROI).
- Stay informed about changes in advertising policies and regulations to ensure compliance.
Requirements:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Minimum of 1 year of experience in digital advertising and performance marketing.
- Proven experience as an Ads Performance Marketer or similar role.
- Demonstrated success in planning, implementing, and optimizing digital advertising campaigns.
- In-depth knowledge of major advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Strong analytical skills, with the ability to interpret data and draw actionable insights for campaign improvement.
- Proficiency in using analytics tools, such as Google Analytics, to track and measure campaign performance.
- Creative mindset with the ability to craft compelling ad copy and visuals.
- A/B testing experience and the ability to iterate and optimize based on performance data.
- Excellent communication skills and the ability to collaborate with cross-functional teams.
- Familiarity with SEO principles and their impact on advertising effectiveness.
- Budget management skills and the ability to allocate resources effectively.
- Up-to-date knowledge of industry trends and emerging advertising technologies.
