Lead Generation Specialist

Key Responsibilities:

  • Develop and execute lead generation strategies to drive qualified leads and grow the customer base.
  • Identify target audience segments and create buyer personas to inform marketing campaigns.
  • Conduct market research and competitive analysis to identify growth opportunities and stay ahead of industry trends.
  • Create and manage multi-channel lead generation campaigns across digital channels, including email marketing, content marketing, social media, search engine optimization (SEO), and paid advertising.
  • Optimize conversion funnels and landing pages to maximize lead capture and improve conversion rates.
  • Analyze campaign performance and track key metrics to measure effectiveness and identify areas for optimization.
  • Collaborate with the sales team to align marketing efforts with sales goals and provide them with high-quality leads.
  • Utilize marketing automation tools and CRM systems to streamline lead management processes and track lead life-cycle.
  • Develop and maintain marketing dashboards and reports to communicate results and insights to stakeholders.
  • Stay up-to-date with the latest industry trends, best practices, and emerging technologies in lead generation and growth marketing.


  • Bachelor’s degree in marketing, business, or a related field. A master’s degree is a plus.
  • Minimum of 1 year of Proven experience in lead generation, growth marketing, linkedin marketing, email marketing and database development.
  • Strong knowledge of digital marketing channels and tactics, including email marketing, content marketing, SEO, social media, and paid advertising.
  • Experience with marketing automation platforms, CRM systems, Whatsapp campaigns and data analytics tools.
  • Proficiency in analyzing marketing data and metrics to measure campaign effectiveness and optimize performance.
  • Have experience on Upwork and Fiverr.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to work collaboratively in a fast-paced, cross-functional environment.
  • Self-motivated and proactive with a strong attention to detail.
  • Ability to adapt to changing priorities and manage multiple projects simultaneously.
Job Category: Business and Administration
Job Type: Full Time
Job Location: Lahore

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